The PHYGITAL Exhibit | ALTERRAGE x ArtSect x Typeone
23 March 2022 - 13 April 2022
Founded by American designer and entrepreneur Lauren Kacher, also known as KALAU, Alterrage is the first decentralised Web 3.0 fashion label; an affinity founded on co-creation, circular transparency, Web 3.0 values, and activism.
With their seasonal collections of PHYGITAL fashion products, Alterrage is redefining the fashion industry by optimising product format according to its most beneficial social and environmental impact.
Alterrage creates interoperable seasonal editions wearable in physical (In Real Life), augmented (On Real Life), and digital (Larger Than Life) worlds.
Alterrage calls this formula, METARALITY : IRL + ORL = LTL
To bring authentic information and fundamental solutions to the e-waste cause, Alterrage has partnered with The National Stewardship Action Council (NSAC), a network of committed proponents comprised of governments, non-government organizations, businesses, and consumers who advocate that producers fairly share responsibility in a circular economy and the mission of preventing e-waste.
10% of the Alterrage edition sales are donated to aid the cause of e-waste prevention.
[THE CALL TO ACTION]
- Consume less.
- Value your existing possessions.
- Repair and refurbish.
- Recycle through verified organisations.
- Demand organisations to take back their old products
“We aren’t just creating digital fashion, we are fundamentally transforming the fashion industry for a collective and environmentally positive future.”
ArtSect Gallery is pleased to present the launch of FUTR E*SHCK, an exhibition future shop concept by Alterrage, the first decentralised
Across the gallery’s ground floor and inlaid throughout the virtual space, the exhibition expands the boundaries of immersive art and the dimensions in which virtual fashion can exist.
The FUTR*E SHCK exhibit is a journey through a future concept shop, alongside the Alterrage film, FUTR*E SHCK, premiered in the Paris ASVOF Film Festival and the first to merge digital fashion with co-creation, non-profit partnerships, and a strong call to action.
“Future Shock” is the term Alvin Toffler gave to the trauma that happens as a result of going through great changes in a short time. In his book, he explores how people can adapt to the changes they face, and while doing that he establishes a new social norm: embracing change.
“FUTR E*SHCK, by Alterrage, reinterprets this message through an eco-activist lens by connecting seemingly unrelated subjects of 3D creation, fashion, and e-waste into a compelling and authentic message.
E-waste, or electronic waste, encompasses electrical and electronic equipment that’s outdated, unwanted, or broken. That means everything from smartphones to end-of-life refrigerators. Basically, anything that runs on electricity that you’ve decided to get rid of. Globally, we only recycle 10% of our e-waste, a number that’s as shocking as it is depressing. As for the 90% we don’t recycle, it ends up getting landfilled, incinerated, or illegally traded.
Inspired to bring attention to this cause, Alterrage partnered with three motion graphic artists, NGHTWLK (Matthew Davies), YELLOSESAME (Jeffrey Huang), and MSISTEMA (Marc Ferrer) to build a world filled with larger than life, electronic-inspired scenes and fashion; paired with an informative call to action.
Typeone.org design and create virtual and immersive environments. Typeone is a London based interactive technology company, building immersive experiences in real life and virtual worlds. Typeone Realities creates virtual spaces.